Executive Search Case Studies

Verengo

TriWorth was retained by Verengo Solar Plus! to locate a Vice President of Marketing. Verengo was seeking to expand their current marketing strategy and wanted to ensure that they were seeing the most qualified, and passive candidates.

Current Client Situation
The current marketing strategy for Verengo consisted of leads that flowed through a call center that were then followed up on by an external sales force. When the leads began to diminish the management team knew that in order to be successful, they would have to generate leads through other means.

Additionally, this person was going to be responsible for hiring a “best in class” marketing organization.

Solutions
TriWorth became a strategic partner of Verengo and worked with them to focus on the type of individual needed to keep Verengo competitive within the marketplace and generate additional leads. The Consultants of TriWorth pointed out the importance of seeking individuals out of “best in class” companies, as well as high growth companies.

TriWorth worked with Verengo to identify the specific companies that the research team would target. TriWorth Solutions was able to passionately represent Verengo’s message and attract a number of viable candidates to be interviewed by Verengo within the first month of the search.

Result
Verengo hired a new Vice President of Marketing approximately 45 days after kicking off this search. This individual is someone that Verengo has stated multiple times someone that they never would’ve attracted on their own. The successful candidate was from a much larger company, but had tremendous experience. Within the first ninety days of the candidate’s placement, the marketing team has been formed, and sales have been positively impacted.